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Leadpost Assignment

Leadpost Assignment

Q Based on the conditions of the US consumer market as you understand it, are the conditions more favorable to a differentiation or a cost-leadership strategy among auto dealers? There are a few directions you could go from here, such as: a) what conditions would need to change to shift the dynamics such that the other approach becomes more attractive, b) what tactics are the most important to differentiate your dealership from hundreds of other similar competitors, or c) if you want to play on the MBA level, why does this industry completely defy the broad/narrow differentiation/cost-leadership paradigm?

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After observing the conditions of the consumer market of the United States, it can be stated that the Coronavirus pandemic has affected the auto dealers in a negative way. Based on the current situation, it can be stated that the differentiation strategy would be more favorable for auto dealers. In this pandemic situation, most of the auto dealers are focusing on making and developing a unique service and product for attracting the customers. In this way, the product will be unique, and innovative and auto dealers can regain its place in a particular industry.